Communication task Free Essays

British sign language which is a specific sis language that is used in Britain, the use of megaton, which is a simplified verse n of the British sign language that is used for children or those with disabilities or the use of signs, symbols, pictures, writing and finger spelling which gives a person that I s unable to talk or hear an effective way to communicate with friends, family and career believe that interpersonal interactions are just as important as any other method of communication this is because the way interpersonal interactions are used ca determine many things within a conversation e. . If you have poor body langue age like crossed legs and playing with a pen it suggests that you are not paying attention n and you are not interested in what the other person is saying. We will write a custom essay sample on Communication task or any similar topic only for you Order Now Will now explain the e role of effective communication and interpersonal interactions within two scenarios. Scenario 1 Alfa will not leave his room after accusing other residents in a residential home for stealing his money before the career found this money in Alfa pocket. The care r would have to communicate with Alfa to help the situation as a one to one context to encourage Alfa to feel comfortable as he may not feel comfortable talking about the situate ion when other residents or careers are present because he may feel embarrassed. As Alfa is a welsh speaker a career that has the ability to speak welsh should b allocated to talk to Alfa to prevent any language barriers that may arise. This WI II be a formal conversation between professional and a person using the service. The career will have to use oral communication as it is the most effective WA y to gain an immediate response and to be able to show your emotion such as using b DOD language. Body language is an important nonverbal interpersonal interaction because it can show another person our emotions e. G. If you are moving around and lo king away lot it can suggest you are not interested in what they are saying and also it c an be altered to gain another trust and to ensure they feel comfortable. The career would have to speak in a respectful manner towards Alfa and adder sees his collect to be able to communicate effectively e. G. It is disrespectful to speak to your elders with slang unless you know them very well because it may offend them or they may simply not understand a youths slang such as ‘alright lad’ they don’t ACTA ally mean that they are talking to a male its a nickname for a friend or someone they an Alfa has a hearing problem so he wears a hearing aid which is a technological al aid to communication however even with the hearing aid the career should use a Simi plea lexis and speak clearly so that he can understand, the career should also be facing A If so that the career’s voice is projected towards him more efficiently. The career would have to use nonverbal interpersonal interactions by shows Eng a positive posture which consists of not crossing your arms and legs. By showing g this positive posture the career is showing Alfa that they are interested in his though TTS and feelings of the situation. The career would also use reflective listening by asking g Alfa questions to empower him. Facial expressions are read when a face to face conversation is taking place so the career should ensure that they have a gyms atheistic and caring facial expression to encourage Alfa to talk about the way he feels, the e career should ensure that they do not have an angry or happy facial expression became use this might suggest to Alfa that the career is annoyed with him or finds the situation f noun which may encourage Alfa to feel uncomfortable and anxious. Following the meeting the career should use written communication to log t e situation down into a book such as an incident book, so that if needed to the information on is there permanently so it can be reviewed. The career could also use technological communication by Emailing or testing the main career to inform them of the sis tuition that has occurred because tech analogical communication is the most effective way if you need to inform someone of something and do not need an immediate response Scenario 2 Rosier is a young women who is terminally ill, she informs the career that she re ally wants to leave hospital to go home. The career would have to communicate with Rossi e and Rookie’s family within a group context, this will be because as Rosier deteriorate s her family would be held responsible to care for her as well as a district nurse. The career would have to use technological communication to contact a doctor or that can inform Rosier and her family of all the effects that can occur if Rosier is to g o home. Rosier would have to communicate with a professional to find out whether she can go home and if so what precautions should be taken. Different professionals would have to work together to try meet the needs f Rosier which is multidimensional working, this can include Rookie’s career, a doctor an d a counselor working together to see if it is suitable for Rosier to go home. The career should empower Rosier by encouraging her to tell the career why s he wants to go home, the career could use silence while Rosier is talking because the pop e r Of silence is significant however at the same time the career should be using facial expressions and body movement to show that they are listening. The career c loud place her hand on Rookie’s shoulder to communicate through touch, this shows that he career is understanding and is trying to comfort Rosier. 2 As Rosier has a different dialect to the career because she is from different r colon Rosier pronounces words differently and also uses different words and phrase s e. G. Rosier is originally from London and has the cockney accent, the cockney ace changes a lot of words e. . The English word hair they change to Barnett, the c are would have to listen attentively to ensure that she does not misunderstand what Or sis IS saying. Rookie’s counselor suggests that she could use arts and crafts to release her negative motions as arts and crafts are known as therapeutic activities which are often n used with children and adults that have mental health Illnesses to boost their moo d. As Rookie’s condition deteriorates she may become unable to communicate effectively through oral communication so the career should teach her different signs and symbols to use to communicate, signs and symbols are very helpful for people that ca not communicate orally or people that simply do not want to because of a condition on such as selective mutatis, they can use these signs and symbols so that the people AR undo them can understand what they want to say or need. There are many different aspects to being able to communicate effectively and most of them are used in our everyday lives e. G. Communication forms such as text messaging are used all the time to connect with our friends and family. After explaining the role of effective communication and interpersonal interaction in a health and social care context it shows just how important effective communication is to be able e to be understood. Effective communication is important because without it patients wouldn’t e able to receive the care that they need because of poor or no communication interpersonal interactions are also important so that the emotion behind ha t a person is saying is not misunderstood. 3 PA Discuss theories of communication will be discussing two theories of communication one as a that applies to a o en to one context and the other as a group context. Jean’s theory assists in giving effective communication to patients, this once auroras the patient to trust the caregiver. Jean’s theory (1986) consists of a technique called ‘SOLES and each letter h s a different step in order to communicate effectively. Jean’s theory can only be used in a one to one context however it can be formal or informal. The ‘S’ is for sitting at a comfortable distance and angle, the ‘O’ is for open p suture, the ‘L’ is for leaning,looking and listening the ‘E’ is for effective eye contact and the ‘ R’ is for remaining relatively relaxed. A situation that is suitable for this theory would be a General Practitioner TA King to their patient, this is suitable because it is a situation where the context is one to on e and it is formal. A GAP would use the ‘SOLES’ technique from the moment their patient walks through the door, they should be sitting at the right angle which is head on to the patient and they should be sitting at a comfortable distance not too close and not too far away because e the patient may feel that they are not important if they are sat far away however they ma y feel intimidated if the GAP sits too close to them. They should sit with an open posture with their arms and legs uncrossed to prevent the patient from feeling that the GAP is uninterested. They shouldn’t put anything I n between themselves and the patient e. . A table, a cup Of coffee/ tea because this may give the impression that they are putting a physical barrier in between a professional and a user of the service which can cause the patient to feel they do not want to have a connect ion with the GAP leading to the patient not telling the GAP what their problem is. When a GAP is talking to their patient they should lean forward every now an d then, they should look as if they are genuinely interested and listen attentively all these s tepees empower the patient which should encourage the patient that they can take control Oft e conversation supporting their confidence. A GAP should use effective eye contact when communicating to a patient to ensure the patient knows the GAP is listening to them which should be done by looking at the but not staring, however if the patient has a condition such as anxiety this may make them feel uncomfortable and anxious. The GAP should remain relaxed and talk with a calm and almost sympathetic voice throughout the session so that the patient does not become panicked however re if the patient becomes aggressive the GAP should talk in an assertive voice and try to diffuse he situation encouraging patient to calm down. Jean’s theory would also be effective when a counselor is talking to their p tenant however it wouldn’t be effective at a work meeting because this is within a group and Egg Nan’s theory is for a one to one context. Barnyard’s theory is used within groups and could be formal or informal. It works by noticing the dynamics within a group and preventing or encouraging them. Barnyard’s theory could be used at a daycare centre because this is a group. In the group some children have been attending for a long time and some may be new, so the children that eve been there longer have had chance to bond and get to know each other whereas the newer children may no t want to be there and may try to be destructive toward ads the discussions or just too shy to bond with others. How to cite Communication task, Papers

The Sale Of Burmah Castrol To Bp Amoco Commerce Essay Example For Students

The Sale Of Burmah Castrol To Bp Amoco Commerce Essay This instance survey focuses on the elaborate analysis of concern environment, resources of the administration, organizational construction and corporate parenting of sale of Burmah Castrol to BP Amoco instance. This instance analyze identifies different methodological analysis of why Burmah Castrol sells its workss to BP Amoco. The Burmah Oil Company was founded in 1886 by Scots enterprisers interested in working freshly found oil sedimentations in Burma. Burmah held a major shareholding in BP right through until the early 1970s. Indeed, after a long period runing efficaciously as an inter- mediate keeping company for BP portions, the direction of Burmah in the sixtiess used the value of the portions as collateral to ship on an ambitious program to turn Burmah into both a to the full integrated oil company and a significant pudding stone group. This analysis will incorporate a layout which will analyze Burmah Castrol public presentation and their ultimate effects through a measure by measure attack. An debut has been given on Burmah Castrol sale to BP Amoco, a elaborate analysis on public presentation spread such as ends and aims, leading, civilization, organizational construction, corporate parenting, concern environment of the company. Under each structural reform there in an account on what lead Burmah to sell it workss to BP Amoco, what are the features of each construction and what lead to its failure. After the critical analysis of construction I will be adverting the critical issue at Sony. In order to warrant my statement I will be utilizing strategic direction theoretical accounts and theories such as, 5 forces theoretical account, GAP analysis, 7S matrix, SWOT analysis, PEST analysis, corporate parenting, value concatenation analysis and eventually ternary cringle larning method. A separate section of this study will aim on replying the inquiry is Castrol a turning company, and recommendation that have to be considered by them. After reasoning the analysis I will present my recommendation for BP and it will be followed by a suggestion suggested for BP Amoco to purchase Burmah Castrol. Finally an action program is developed for what has to be done by the companies where I have concentrated on three chief facets, viz. , selling, structural reforms and cost effectivity of the company. Outline1 Critical issues2 Critical rating3 Rival analysis4 Pull offing alteration5 Fiscal public presentation of Castrol6 Decision7 Recommendation8 Justification9 Mentions10 Appendixs11 APPENDIX 112 MC KINSEY S 7SMATRIX13 Scheme14 Structure15 Systems16 Manner17 Staff18 Shared Valuess19 Skills20 Appendix 221 SWOT Analysis22 Strengths23 Failings24 Opportunities25 A Menaces26 Appendix 327 Industrial Environment analysis of Castrol by utilizing Porter s Five Forces theoretical account28 Appendix 429 Plague Analysis30 POLITICAL31 A A A A32 A A ECONOMIC33 SOCIAL34 A A A A A35 A Technology36 Appendix 537 Organizational construction38 Appendix 639 Value Chain analysis40 Firm Infrastructure41 Technology Development42 Human Resource Management43 Procurement44 Inbound Logistic45 Operation46 Outbound Logistic47 Selling and Gross saless48 Appendix 749 Balance score card of Castrol50 Vision and scheme51 Fiscal position52 Customer position53 Internal concern procedure position54 Learning and Growth perspective Critical issues The Burmah Oil Company is a Scots enterpriser company founded in 1886 with interested in working freshly found oil sedimentations in Burma. On set uping success was followed by a milepost investing in an geographic expedition grant across a significant country of Iran acquired from the Shah. Indeed, after a long period runing efficaciously as an inter- mediate keeping company for BP portions, the direction of Burmah in the sixtiess used the value of the portions as collateral to ship on an ambitious program to turn Burmah into both a to the full integrated oil company and a significant pudding stone group. The direction ay Castrol are with accomplishments in descrying both good directors and sound investing chances: the combination would enable all the Group s concerns to thrive and turn. There was sufficient similarity in footings of cardinal factors for success between Castrol and the Chemicals concerns to enable senior direction to add value across the portfolio. At late 80s there was an uncertainness, about where the Group was headed over the medium to long tally. This has led them to seek for moves that might supply such balance. The chance arose from Foseco after taking over its direction ; due to its down portion monetary value. There were besides other issues to screen out in the Chemicals concerns where some were underperforming: work needed to be done to better their overall operating efficiency. That was a undertaking that was successfully set about and delivered: signii ¬?cantly improved ratios were achieved through cost film editing and effectual focal point. In mid 1990s Burmah Castrol consisted of Castrol, blending and selling lubricators ; and Chemicals with a residuary Fuels retailing concern efficaciously the concluding relic of the past which was in the procedure of being sold off. The strategic reappraisal identii ¬?ed an implicit in subject of industrial selling and quality service as the nucleus competencies of the successful chemicals concerns. ( Appendix 1 ) Castrol s 75 per cent of its entire net income came from rider auto engine oil concern, faced the chance of more efficient engines necessitating longer and longer spreads between oil alterations ; and hence of possible long-run volume diminution. It has many strengths and failing with is explained in appendix 2. In 1996, they had a hard in North America after a tally of systematically good volume and proi ¬?t growing ; and at the same time we started to develop concerns about long-term developments in the rider auto engine oil concern in Europe. A job was that some of the countries of concern were enduring because of the dominant civilization of the rider auto engine oil concern. Castrol portion monetary value reached ?10 in the early 1990s and had nt truly moved from that degree. It moved to ?13 at one point and down to ?7 at another, but these were the extremes of a dull scope. Having split out the industrial concern from the rider auto engine oil concern, it farther highlighted, for illustration, that there might be more similarities between the industrial lubricators concern and the foundry chemicals concern than there were between. Castrol its trade name and selling civilization would stand for a great award to a figure of the major oil companies because of economic systems of graduated table and the broader coverage of the lubricators market that it would supply. At a point they had some deficiency of belief internally, deficiency of belief externally and a perchance time-limited chance as a consequence of oil industry consolidation. In add-on, one of their non-executives argued systematically at board meetings that there was so a time-limited chance to let go of value to stockholders. Therefore the critical issue is that Castrol should construct up a theoretical account which is compatible with environmental alterations in the shorter and the long tally. Critical rating In strategic analysis it is of import for Castrol to place the current environment which the oil industry operates. In mid 1990s Burmah Castrol consisted of Castrol, blending and selling lubricators ; and Chemicals with a residuary Fuels retailing concern efficaciously the concluding relic of the past which was in the procedure of being sold off. The rapid autumn in the gross revenues gross and the profitableness of the Castrol due to hapless direction and terrible competitions the direction of the Castrol have been be aftering to reconstitute its concern. They had a major drawback in direction as they had some deficiency of belief internally, deficiency of belief externally and a perchance time-limited chance as a consequence of oil industry consolidation. Castrol must be after to confront the competition and menace from other rivals such as BP which is one of the chief rivals to Toyota. The dickering power of the purchasers can be reduced if the supplies of Castrol merchandise are low. So Castrol should hold scheme to keep demand since it was the clip of recession. The dickering power of providers can be adjusted by holding competitory purchasing from different providers of good needed for oil industries. ( Refer appendix 3 ) During the fiscal twelvemonth 1995-1999 the Castrol Corporation spent a monolithic sum to keep its place in this competitory market disbursement more than 1000 million euro on restructuring of its scheme. However in 1999 the net income has decline mostly comparing to old twelvemonth due to high involvement payment and long term creditors to the company. The Castrol is confronting many political, economical issues and largely menaces from American and Dubai oil industry with create a major uncertainly of Castrol endurance in the market. Castrol environment has been analgised utilizing PEST ( Refer appendix 4 ) . Castrol is in an uncertainness place to keep monetary value stableness by distinction of its ain from others. Bing close to the clients has besides allowed them to section the market efficaciously. Castrol adopted an organizational construction that was significantly different from a traditional attack to reflect the new concern environment in the mid 1997 s. Unlike the construction of many modern construction oil companies they have adapted to their traditional attack because of it convenience. The Tim Steven at the company s degree holds a place as the CEO of Board of Directors, and the director was in charge of all other maps at Castrol. All functional caputs at Castrol besides hold the place of party secretary at that map. These, to a great grade, facilitate the coordination between the CEO and direction at Castrol, peculiarly at the functional degree. ( Refer appendix 5 ) Rival analysis The oil industry is boiling over with alterations. Deregulation, new chances in foreign Fieldss and markets and environmental challenges are hotfooting together head-on to determine the energy and public-service corporations concern of the hereafter. Castrol is confronting menaces from many foreign rivals bring forthing vehicle oil. And whilst they have been really successful in developing universe place, peculiarly in Asia Pacii ¬?c, that was improbable to offer sufficient to countervail the troubles that might be traveling to meet over a i ¬?ve-year tally absent of action in the bigger developed markets in Europe and North America. This had let to re-think what may go on to their rider engine oil concern and how rival may take advantage over this state of affairs. Martin Luther King jr. EssayOperates petrochemical concerns worldwide through the web of its subordinates and retail trade names The rider auto engine oil concern, which represented 75 per cent of entire net incomes faced the chance of more efficient engines oil suppliersCastrol strong trade name trueness for oil Very successful developing universe place, peculiarly in Asia Pacii ¬?c. Failings Castrol had some deficiency of belief internally, deficiency of belief externally and a perchance time-limited chance as a consequence of oil industry consolidation. Some of the countries of concern were enduring because of the dominant civilization of the rider auto engine oil concern. Reduce in portion monetary value of Castrol Opportunities The strategic reappraisal identii ¬?ed an implicit in subject of industrial selling and quality service as the nucleus competencies of the successful chemicals concerns. Extension of strategic oil and gas acquisitions in North Sea country ; Launch of more flexible monetary value policy to vie chief challengers. A Menaces Environmentally unsound policies due to oil and toxic spills ; Possibilities for rendering the Chemicals portfolio as a whole more significant and hence more able to sit comfortably aboard Castrol Discontinuing operations in a figure of possible locationsA with their farther re-branding ( Conoco ) ; Sale of corporate-owned Stationss ; Share monetary value was sliced down to ?7 which was the extremes of a dull scope. Since the rider auto engine oil concern, which represented 75 per cent of entire proi ¬?ts, faced the chance of more efficient engines necessitating longer and longer spreads between oil alterations ; and hence of possible long-run volume diminution. Further cases sing the company s ecological activities. Appendix 3 Industrial Environment analysis of Castrol by utilizing Porter s Five Forces theoretical account The strongest competitory force or forces determine the profitableness of an industry and go the most of import to scheme preparation ( Porter.M,2008 ) . Analysis by Porter s five forces can be said that menace of new entrants is low due to immense capital and cutting-edge engineering. Suppliers are weak because they are distributing all over the universe and can non easy frontward integrate. Buyers are weak due to low demand for non-consumer goods and high shift costs ; furthermore, purchasers are non able to backward integrate. Substitutes are reasonably strong due to different and less-expensive transit installations. On the other manus, strength of competition is strong because of major participants are dominant in the market by about same engineering and fabrication procedures, providers relationship and distribution systems. Dainty from New entryway Bargaining Power of Buyers Bargaining Power of Suppliers Revel among Rivals Dainty from Substitutes Menace of New Entrants- The enlargement of foreign rivals began to diminish the market of auto companies. As the universe is sing economic downswing there is a great chance for the low cost clients to come in into the market. The conference of clients towards the trade name is the merely barrier to entry the market. Power of Suppliers A batch of providers depend on a certain oil companies to purchase a bulk of their merchandises. If Castrol decided to alter providers it could be the terminal of the provider s concern. Consequently, providers have small power.A Castrol should hold a tightly bound web of providers, and partially to fudge against the loss of cardinal providers. Menace from substitutes- There are oil companies such as BP, Shell, trust etc which are the major rival in the oil concern market. Switch overing cost, alteration in purchaser s penchants and qualities of supply all create menace to Castrol Company. Power of purchasers Castrol dickering power of purchasers, is quiet weak for Castrol and the full car industry with a big figure of alternate providers, hence, the aggressive pricing scheme. The five forces analysis gives an improved apprehension of the grade of competition within the concern environment. The analysis shows that the automotive industry is extremely competitory, with purchasers possessing and exercising a really powerful influence to the big figure of utility trade names available to them. Appendix 4 Plague Analysis POLITICAL World energy markets are going more volatile due to the menace of geopolitical instability. Greater clime destabilizations from CO2 emanations are taking authoritiess to promote more sustainable signifiers of energy. World energy markets are going more volatile due to the turning oil demands of a floaty Chinese economic system, making tenseness between states A A A A A A ECONOMIC Economy is underpinned by its energy Energy markets will see demand increasing by about 60 per centum, with fossil fuels run intoing most of this, and atomic and renewable energy markets holding limited comparative part Alternative energy beginnings as a per centum of entire energy supply are increasing and are expected to go on to make so. SOCIAL Kyoto Agreement, signed in 1992, has led to carbon financess ( World Bank, ) and emanation trading in Europe and around the universe, which is going a legal demand. Peoples s worldview is get downing to alter to a concern over the sustainability of the hereafter, although this is non expected to alter dramatically to warrant widespread alterations to energy usage for some clip. A A A A A A Technology The International Energy Agency states that alternate energy markets will be underpinned by technological discoveries. Research shows engineering is the key to competitiveness in the alternate energy industry ; whilst alternate energy engineerings are underpinned by 48 critical success factors across technological, commercial, socio-political and organizational classs. Appendix 5 Organizational construction Castrol adopted an organizational construction that was significantly different from a traditional attack to reflect the new concern environment in the mid 1997 s. Unlike the construction of many modern construction oil companies they have adapted to their tradional attack because of it convenience. The Tim Steven at the company s degree holds a place as the CEO of Board of Directors, and the director was in charge of all other maps at Castrol. All functional caputs at Castrol besides hold the place of party secretary at that map. These, to a great grade, facilitate the coordination between the CEO and direction at Castrol, peculiarly at the functional degree. The organizational construction that created for Castrol is shown in this figure, Chief executive officer Vice President ( Production ) Vice President ( Technology ) Vice President ( Equipment ) oil devising oil turn overing Production office Technology Automation Quality review Equipment Care Planing A ; Accounting Materials Supply Forces Chairman Board of managers 50 state directors Line director Regional manager Regional manager sident Regional manager Regional manager Appendix 6 Value Chain analysis Firm Infrastructure ( Administration, Salaries and Wages, Assets of BMW, After sale services ) Technology Development ( New theoretical accounts, Development of new technological plans ) Human Resource Management ( Recruitment and choice of qualified applied scientists and general directors, uninterrupted preparation and development/ supervising ) Procurement ( Increase end product of new theoretical accounts such as mini and Road wanderer ) Inbound Logistic Geting contact with new provider for back up and production of new theoretical accounts to pull different groups of clients Operation Transporting out activities such as geting engineering and using skill workers Outbound Logistic consumer trueness created by quality Selling and Gross saless Selling is done by supplying a Effective stigmatization and establishes emotional contacts to the clients of Toyota Appendix 7 Balance score card of Castrol FINANCIAL PERFORMANCE How should we look to our stockholders? Vision and scheme Learning AND GROWTH PERPECTIVE: To accomplish our vision how should we prolong our ability to dispute better? CUSTOMER Focus: How should we look to our clients? OPERATINGPERFORMANCE: What concern processes must we stand out at? The balanced scorecard is a public presentation measuring and direction tool which is deriving in popularity and which is peculiarly utile for the execution and appraisal of scheme. The balanced scorecard is a comprehensive model that translates an organisation s vision into a coherent set of strategic enterprises and public presentation steps. Fiscal position Burmah Castrol is in fact really much more than one homogeneous concern and so the Castrol Lubes concern extends across a figure of sections, each rather different in nature. Each concern group is run independently from the others in Burmah Castrol and we have a strong tradition of local runing unit liberty. Indeed, it is just to state that we neer operate as a centralised concern and the size of our runing units tallies right across the spectrum from the really little to the really big, as this chart of one-year turnover illustrates. It have got 109 units, with an one-year turnover of less than ?5m and so travel down the graduated table ; 26 less than ?10m ; 20 at less than ?15m ; etc. And so travel right up the graduated table and there is what we would see as mega units: 1 at ?100m ; 1 in the ?200m scope ; and 2 in the ?300m scope. Customer position Castrol Consumer is universe leader in the supply of auto and bike lubricators and services, selling to workshops and retail ironss, car accoutrement shops and gasoline Stationss. Chief merchandises are engine oils, e.g. GTX, transmittal i ¬Ã¢â‚¬Å¡uids and brake i ¬Ã¢â‚¬Å¡uids. To set up in today s market it s critical for every company to set up a strong relationship between client and the company. Complete client satisfaction is what is needed to accomplish this relationship. Castrol should construct a strong relationship that reflects their values as persons and members of the society. And they ever try to construct relationships with clients based on common trust and trueness. Internal concern procedure position Castrol Commercial provides merchandises and services chiefly to on and off-road vehicle i ¬Ã¢â‚¬Å¡eets. Off-road concern includes vehicles used in building, quarrying, agribusiness and forestry. On-road i ¬Ã¢â‚¬Å¡eets cover trucks, coachs and managers. Castrol Commercial assists its clients in optimising service intervals, accomplishing fuel economic system and bettering engine efi ¬?ciencies Learning and Growth perspective Castrol should accommodate many new and advanced engineerings that have emerged in recent old ages to do their day-to-day lives more convenient, pleasant and productive. However these yearss engineering does non drive concern procedures for oil companies. The Castrol Production System does. However, engineering plays a critical function by back uping, enabling and conveying to life on a mass graduated table the procedures done by Castrol. It has to give more of import to its research and development to better expeditiously. Furthermore accommodating to traditional attack would be benefited and by bettering in other countries of industry.

Romantic Music The Ideals of Instrumental Music Essay Example For Students

Romantic Music: The Ideals of Instrumental Music Essay At one point in the study of the Romantic period of music, we come upon the first of several apparently opposing conditions that plague all attempts to grasp the meaning of Romantic as applied to the music of the 19th century. This opposition involved the relation between music and words. If instrumental music is the perfect Romantic art, why is it acknowledged that the great masters of the symphony, the highest form of instrumental music, were not Romantic composers, but were the Classical composers, Haydn, Mozart, and Beethoven? Moreover, one of the most characteristic 19th century genres was the Lied, a ocal piece in which Shubert, Schumann, Brahams, and Wolf attained a new union between music and poetry. Furthermore, a large number of leading composers in the 19th century were extremely interested and articulate in literary expression, and leading Romantic novelists and poets wrote about music with deep love and insight. The conflict between the ideal of pure instrumental music (absolute music) as the ultimate Romantic mode of expression, and the strong literary orientation of the 19th century, was resolved in the conception of program music. Program music, as Liszt and others in the 19th century used the term, is music associated with poetic, descriptive, and even narrative subject matter. This is done not by means of musical figures imitating natural sounds and movements, but by imaginative suggestion. Program music aimed to absorb and transmit the imagined subject matter in such a way that the resulting work, although programmed, does not sound forced, and transcends the subject matter it seeks to represent. Instrumental music thus became a vehicle for the utterance of houghts which, although first hinted in words, may ultimately be beyond the power of words to fully express. Practically every composer of the era was, to some degree, writing program music, weather or not this was publicly acknowledged. One reason it was so easy for listeners to connect a scene or a story or a poem with a piece of Romantic music is that often the composer himself, perhaps unconsciously, was working from some such ideas. Writers on music projected their own conceptions of the expressive functions of music into the past, and read Romantic programs nto the instrumental works not only of Beethoven, but also the likes of Mozart, Haydn, and Bach! The diffused scenic effects in the music of such composers as Mendelssohn and Schumann seem pale when compared to the feverish, and detailed drama that constitutes the story of Berliozs Symphonie fantastique (1830). Because his imagination always seemed to run in parallel literary and musical channels, Berlioz once subtitled his work Episode in the life of an artist, and provided a program for it which was in effect a piece of Romantic autobiography. In later years, he conceded that if necessary, when the symphony was performed by itself in concert, the program would need not be given out for the music would of itself, and irrespective of any dramatic aim, offer an interest in the musical sense alone. The principle formal departure in the symphony is the recurrence of the opening theme of the first Allegro, the idee fixe. This, according to the program, is the obsessive image of the heros beloved, that recurs in the other movements. To mention another example: in the coda of the Adagio there is a passage for solo English horn and four Tympani ntended to suggest distant thunder. The foremost composer of program music after Beriloz was Franz Liszt, twelve of whose symphonic poems were written between 1848 and 1858. The name symphonic poem is significant: these pieces are symphonic, but Liszt did not call them symphonies, presumably because or their short length, and the fact that they are not divided up into movements. Instead, each is a continuos form with various sections, more or less varied in tempo and character, and a few themes that are varied, developed, or repeated within the design of the work. .uabfbea9cad4d8f643f711fc090326e40 , .uabfbea9cad4d8f643f711fc090326e40 .postImageUrl , .uabfbea9cad4d8f643f711fc090326e40 .centered-text-area { min-height: 80px; position: relative; } .uabfbea9cad4d8f643f711fc090326e40 , .uabfbea9cad4d8f643f711fc090326e40:hover , .uabfbea9cad4d8f643f711fc090326e40:visited , .uabfbea9cad4d8f643f711fc090326e40:active { border:0!important; } .uabfbea9cad4d8f643f711fc090326e40 .clearfix:after { content: ""; display: table; clear: both; } .uabfbea9cad4d8f643f711fc090326e40 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .uabfbea9cad4d8f643f711fc090326e40:active , .uabfbea9cad4d8f643f711fc090326e40:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .uabfbea9cad4d8f643f711fc090326e40 .centered-text-area { width: 100%; position: relative ; } .uabfbea9cad4d8f643f711fc090326e40 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .uabfbea9cad4d8f643f711fc090326e40 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .uabfbea9cad4d8f643f711fc090326e40 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .uabfbea9cad4d8f643f711fc090326e40:hover .ctaButton { background-color: #34495E!important; } .uabfbea9cad4d8f643f711fc090326e40 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .uabfbea9cad4d8f643f711fc090326e40 .uabfbea9cad4d8f643f711fc090326e40-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .uabfbea9cad4d8f643f711fc090326e40:after { content: ""; display: block; clear: both; } READ: Artificial Intelligence EssayLes Preludes, the only one that is still played much today, is well designed, melodious, and efficiently scored. However, its idiom causes it to be rhetorical in a sense. It forces todays listeners to here lavishly excessive emotion on ideas that do not seem sufficiently important for such a display of feeling. Liszts two symphonies were as programmatic as his symphonic poems. His masterpiece, the Faust Symphony, was dedicated to Berlioz. It consists of three movements entitled respectively Faust, Gretchen, and Mephistopheles, with a finale (added later) which is a setting for tenor soloist and male chorus. The first three movements correspond to the classic plan of an introduction in Allegro, Andante, and Scherzo. Liszt attempted to sum up the ideas of Romantic music in these words: Music embodies feeling without forcing it as it is forced in its other manifestations, in most arts and especially in the art of words to contend and combine with thought. it is the embodied and intelligent essence of feeling; capable of being apprehended by our senses, it permeates them like a dart, like a ray, like a dew, like a spirit, and fills our soul.

A Good Leader Influence a Group of Individuals free essay sample

Assignment of â€Å"a good leader influence a group of individuals to achieve a common goal and perform well, without having to watch over them† Introduction Leadership is always considering as an important managerial topic because a good leader does not only able to guide behaviors from followers, but also leads individuals within an organization to achieve their common objectives (Morrill, 2010). The commonly accepted definition of leadership is contributed by David and Vince (2008, p2), who defined leadership as a person has â€Å"abilities of leading a group of people, and also has abilities of supporting group of people to achieve common objectives†. More specifically, Bass (1990) defines leadership as the ability to adapt the setting so everyone feels empowered to contribute creatively to solving the problems. The primary aim of this assignment is to critically discuss the topic of â€Å"a good leader influences a group of individuals to achieve a common goal and perform well, without having to watch over them. We will write a custom essay sample on A Good Leader Influence a Group of Individuals or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page In order to answer this question well, the author selects Steve Jobs as the leader, and then with reference to Apple Inc to discuss why a good leader as Jobs influences group of individuals without watching them. As an essay based assignment, the author organizes this paper in three main parts, including introduction, main body and conclusion. In introduction section, the definition and importance of leadership are briefly discussed along with primary aim of this assignment. In the second part, the author discusses principles of a good leader; stages of leadership research, employee motivation and organizational culture in detail to discuss why Jobs influenced group of individuals in Apple Inc without watch them. Finally, in conclusion section, the author summarizes findings of this paper and explains how the primary aim of this assignment has been fulfilled. Main Body After reviewing wide range of leadership literatures, the author found that the debate on principles of a good leader is never stopping. In many researches, such as Alexander and Buckingham (2011); and Weidemeyer (2004) commonly argue that a good leader does not only need strong leadership skills and competences, but also needs to behavior morally and ethically. However, this argument has intensively been argued by many contemporary leadership researchers. For example, Ciulla (2004) argues that great leader is morality magnified. In addition, Jennings (2006) also argues that great men are always and almost bad men. In order to provide evidences to support these arguments, Jennings (2006) points out the seven signals of ethical collapse to describe misbehaviors from leaders. In recent dark side leadership researches, a mutual argument can be summarized as â€Å"it is not necessary for a good leader to be a good person†. For example, Conger (1990) argues that different leaders have different dark personalities in their leadership style. Even many very great leaders cannot avoid these dark personalities because they are unconscious. Furthermore, Liu et al (2012) argue in contemporary environment, in order to achieve organizational objectives and motivate individuals, leaders need to behavior unethically and unmorally to ensure the benefits of their organizations. In order to support this argument, Liu et al (2012) use Sir Alex Ferguson and Hafner of Playboy as examples to explain in some extent why misbehaviors from leaders are acceptable. In summary, there is no doubt that leaders should behave morally and ethically to provide positive guidance for society and followers. But ethics and morality are not basic principles to measure a good leader. Instead, the strategies used by leaders to motivate individuals and to achieve organizational objectives are principles of a good leader (Shear et al, 2012). On the other hand, there are five stages of leadership approaches have commonly been discussed in leadership literatures, including trait approach, behavioral approach, situational/contingency approach, creative approach, and post-charismaticamp; post-transformational approach of leadership (Parry and Bryman, 2006). Information of each stage is summarized in below table one. Table one: stages of leadership theory and research (Parry and Bryman, 2006)| Trait Approach:Dominant until late 1940s assumes leaders born, not made| Style (Behavioral) ApproachHeld sway until late 1960s- effects of leadership on those led| Contingency/Situational ApproachPopular to 1980s-situational factors are focus for understanding leadership| Creative Leadership ApproachSince 1980s, leader defines organizational reality through articulation of a vision| Post-Charismatic or Post Transformational Emerged late 1990s, distributed leadership, cooperative community, ship and spirituality| As table one illustrated, the research of leadership can be summarized in five leadership stages. In this paper, the author briefly introduces first three stages of leadership approaches, and then discusses creative leadership approach in detail because creative leadership is used as basis of this paper and will be applied with reference to Jobs and Apple Inc in later sections. Trait approach of leadership is considered as the first stage of leadership research and dominates in 1940s (Northouse, 2003). In this leadership approach, people believe characters of leaders are born from nature. So that they use physical traits, personal attributes, intelligence, values and self-confidence these factors to distinguish leaders and non-leaders (Bass, 1990). Style (behavioral) leadership approach is recognized as the second stage of leadership research, and it is emphasized on what a leader does rather than identifying who would be an effective leader (Bass, 1990). As table one demonstrated, the behavioral leadership approach was appeared in later 1960s. The most important progress from trait approach to behavioral approach is that behavioral approach attempts to answer the question of what leadership style is most effective. In order to answer this question, researchers such as Kurt Lewin assumes behaviors from leaders can be observed more objectively than traits and behaviors can be measured and taught (Lussier and Achua, 2010). Thirdly, situational and contingency leadership approach argues that leaders are not born from nature (Lussier and Achua, 2010). Situational and contingency approach points out that main reasons for people to be leaders are because they suitable with the working situations (Oostrom et al, 2012). As a result, a person probably be a leader in one situation, but not be a leader in another. In situational and behavioral approach, Oostrom et al (2012) point out that personality, style and behavior of effective leader are dependent on the requirements of the situation. Thus, there is no one best way to lead. Traits and behaviors from leaders can all be effective in different situations. Similarly, the best leading style or behavior are determined by situational or contextual factors (Bass, 1990). There are many real life examples can be seen as evidences to prove the accuracy of situational and contingency leadership approach. For example, Alex Ferguson and Jose Mourinho are all great football coaches, but they are not leaders in their player career. In addition, Lionel Messi performed as a god in the team of Barcelona, but also provides rubbish performances in Argentine National Football Team. Thus, these real life examples can fully indicate that successes of leaders are dependent on situation and contingency. Creative leadership approach is emerged in 1980s, and has wide applications even in today’s business environment. According to Bass (1990), there are three different approaches are contained by creative leadership approach, including transformational approach (Bass, 1985), Charismatic approach (Conger, 1989) and visionary leadership (Mintzberg, 1989). In addition, the biggest different between creative leadership and previous leadership researches is that in creative leadership approach, leaders focus on intellectually motivate employees, and then to earn performances from them beyond expectation (Chuang et al, 2011). However, previous leadership researches focus on an exchange between leaders and followers. Leaders provide rewards (e. g. extrinsic and intrinsic) to employees, and in return they contributed their compliancy and labors to leaders (Liu et al, 2012). In this paper, the author focuses on discussing transformational approach and charismatic approach, and with references to Jobs and Apple Inc to see why a good leader influences group of people without watch them. According to Bass (1985), transformational leadership approach focuses on inspiring and motivating followers. It can be defined as leaders have abilities to inspire and motivate followers to achieve goals greater than originally expected. In case of transformational approach, internal rewards are important to followers rather than external rewards (Bass, 1985). General speaking, it means that followers or individuals within an organization treated intrinsic rewards more important than extrinsic rewards. In motivational theories, many scholars contributed different ways to distinguish needs and expectations from individuals of an organization. For example, Maslow (1987) points out the famous hierarchy of needs to describe different expectations from individuals at the workplace. The hierarchy of needs include physical needs (e. g. sex, food), security needs (e. g. working condition), love and belonging needs (e. g. family), esteem needs (e. g. respect), and needs of self-actualization. In addition, Maslow (1987) argues that needs from individuals are always changing. Once needs from lower layers of the hierarchy are satisfied, needs from individuals would be turned from higher level of the hierarchy. In addition, McGregor (1960) also contributes the theory x and theory y as basic theories to recognize nature of human being. In McGregor’s the human side of enterprise, the scholar (1960) argues that the nature of human being can be classified in two different categories, including theory x and y. In theory x, McGregor (1960) argues that people are naturally lazy and dislike work. Money is the only factor to motivate them at work, so that they need to closely be directed and supervised. In the opposite theory y, McGregor (1960) argues that work is a natural experience of human life. Most of them are self-motivated and self-controlled, and focused on intrinsic rewards rather than extrinsic rewards. There are four factors commonly described as transformational factors of transformational approach, including idealized influence, intellectual stimulation, inspirational motivation, and individualized consideration (Morrill, 2010). Idealized influence describes that leaders use admiration, respect, and trusts and put needs of others before personal interests to motivate employees. In addition, inspirational motivate means that leaders motivate and inspire others by providing meaning and challenge to them (Bass, 1990). Thirdly, intellectual stimulation refers to leaders encourage innovation and creativity at workplace, and motivate individuals and followers by approaching old things in new ways. Lastly, individualized consideration means leaders attend to individuals needs for growth and achievement, and create new learning opportunities, accept individual difference and avoid close monitoring (Bass, 1990). In case of Apple Inc, Jobs is a leader who uses transformational factors to motivate individuals within the organization. According to Mayo and Benson (2006), as a leader of Apple Inc, Jobs firstly trusts and respects individuals of the organization, especially to the group members. In addition, Mayo and Benson (2006) also express in Apple Inc, Jobs never closely direct and supervise individuals. In order to encourage their creativity and provides excellent working condition, Jobs even not set any HR department in Apple Inc. Thus, it does not only satisfy with the principles of idealized influence in transformational approach, but also satisfies with the principles of previous stated motivational theories. Steve Jobs uses respects and trusts to others as basis to motivate and influence group of people in Apple, and without watch them. In addition, Jobs also focuses on providing meaning and challenges to group of people in Apple to motivate and influence them. According to Jobs â€Å"if you do something and it turns out pretty good, then you should go to do something else wonderful, not dwell on it for too long. Just figure out what’s next†. It is a famous Quotation from Steve Jobs. In this Quotation, it is easy to carry out that Jobs is a person who likes perfect. Steve Jobs does not dwell on the current successes. Instead, he focuses on providing meanings and challenges to himself and group of individuals in Apple, and motivates them to complete tasks beyond expectations. It is useful to achieve the common goal of Apple Inc which is described as â€Å"to provide best technological products to customers around the word† (Apple. com, 2013). Many individuals in Apple Inc are become as passionate to deal with highly challenging tasks that they have been done before. It does not only mean Steve Jobs has transformational factors to influence a group of people, but also understands how to use goal setting theory in motivating employees to achieve challengeable, but possible goals. Thus, there is once again indicates that a good leader influences a group of individuals without watch them. On the other hand, Steve Jobs is also a charismatic leader in Apple Inc. According to Michaelis et al (2009), charismatic leadership is defined as a leadership based on leader’s abilities to communicate and behave in ways that reach followers on a basic, emotional way to inspire and motivate. General speaking, charismatic leadership refers to a process of establishing self-images and charms by leaders rather than using authority and external power to motivate and influence people (Tuytens and Devos, 2012). In case of Apple Inc, there is no doubt that Steve Jobs is a charismatic leader. Firstly, even though Steve Jobs was passed away in 2011, Apple Inc still uses Jobs’ quotations, pictures, and other stories to motivate individuals of the organization (Apple. com, 2013). Innovation, focused on detail and perfection and creativity are recognized as both important characters of charm from Jobs. Until today, these characters of charm are seen as important cultural characters in Apple Inc. According to Morrill (2010), organizational culture is defined as the values and behaviors that contribute to the unique social and psychological environment of an organization. It bases on an organization’s experiences, philosophy, values and expectations. It expresses the self-image of an organization, the ways of individuals work in the organization, and how the organization interacts with external word and its expectations (Morrill, 2010). It is unique to any organization, and can be influenced by many factors. For example, the characters of leaders, working methods are all important factors to influence the cultural characters of an organization (Northouse, 2003). In case of Apple Inc, Steve Jobs is a charismatic leader and deeply injected his charms of focusing on innovation, adventure and creativity in culture of Apple Inc. According to Apple. com (2013), the culture of Apple Inc is described that innovation and adventure, focused on group work and details. Thus, there is no doubt that as a charismatic leader, Steve Jobs puts charms in establishing the cultures of Apple Inc, and uses charismatic factors to influence group of individuals in Apple even he was passed away. Individuals in Apple Inc are working with a common goal, which is to achieve the commitment of delivering great technological products to customers around the world (Apple. com, 2013). As a result, there is also no doubt that a good leader as Steve Jobs influences a group of individuals to achieve a common goal and without watch them. Even he passed away; the charms and personal characters of Steve Jobs are still driving individuals to work with the common goal of Apple Inc. Conclusion The primary purpose of this paper is to answer the question of â€Å"a good leader influences group of people to achieve a common goal and perform well, without having to watch over them†, the author selects Jobs as the leader and Apple Inc as the case company. In order to achieve the primary purpose, this paper firstly discusses the principles of good leaders as background. The findings of this section indicate that it is not necessary for a good leader to be a good person because there are conscious biases as well as unconscious favors of people. Therefore, it is impossible to avoid personalities from many leaders to against the ethical and moral issues. In the second part, the author introduces five stages of leadership researches as basis, and then discusses why Jobs is a transformational and charismatic leader in case of Apple Inc. In order to answer the essay question in comprehensive way, the author also introduces employee motivation and organizational culture synthesizes with leadership theories in the second part. Findings of this section indicate that a good leader understands how to use leadership skills as well as motivational skills to influence group of individuals to work with a common goal, and perform well. In addition, it is also not necessary for leaders to watch them because in this context, leader always used intrinsic motivation or injected charismatic characters in an organization’s cultures to influence individuals of the organization. With reference to Jobs and Apple Inc, there is no doubt that Jobs influenced individuals of the company to develop and create new products in achieving the common goal of delivering best technological products to customers. In addition, Jobs also establishes a culture of focusing on details and perfection of their products from his personal characters. It is also influenced group of people from Apple Inc to deliver the best products to customers and is one of the principal reasons to Apple Inc’s success of today.

Word Choice Hole vs. Whole

Word Choice Hole vs. Whole Word Choice: Hole vs. Whole For reasons far too boring to go into here, English spelling involves a lot of silent letters. We see this in some words that start with â€Å"wh-,† including â€Å"whole.† However, English also includes the word â€Å"hole,† which is pronounced exactly the same despite the lack of a â€Å"w† at the start. â€Å"Whole† and â€Å"hole† are completely different in meaning, though, so you won’t want to mix them up in writing. Check out our guide on how to avoid errors when using these terms. Hole (A Gap or Hollow) The word â€Å"hole† is almost always a noun. It refers to an empty space in something. This can either be an opening that goes through something to the other side or just a hollow in something: My favorite part of a doughnut is the hole in the middle. I dug a big hole in the ground. In the first sentence above, â€Å"hole† refers to the opening that goes through the entire doughnut. In the second, it refers to a space dug into the surface of the ground. But both of these are â€Å"holes.† We assume this is a hole full of baked goods.(Photo: George Cummings) More rarely, â€Å"hole† is a verb meaning â€Å"make a hole in something.† However, this is usually restricted to ships and boats (e.g., The torpedo holed the ship). Whole (Complete or Unbroken) With a â€Å"w† at the beginning, â€Å"whole† is typically an adverb or an adjective. We use it to say that something is complete or unbroken. For example: I am going away for the whole week. The snake swallowed the rat whole. The first sentence here uses â€Å"whole† as an adjective to modify â€Å"week† (i.e., the entire week). In the second, â€Å"whole† is an adverb modifying â€Å"swallowed† (i.e., it tells us that the snake ate the rat in one piece). In both cases, though, it shows we’re discussing the entirety of something. â€Å"Whole† can also be a noun, where it again refers to something in its entirety: Taken as a whole, the work of John Hurt is impressive. Two halves make a whole. In all cases, then, â€Å"whole† refers to something being complete or undivided. Hole or Whole? â€Å"Hole† and â€Å"whole† sound the same and share many letters, so they can be easy to confuse. However, they are very different in practice, so keep the following in mind: â€Å"Hole† is usually a noun and refers to an empty space or gap in an object. â€Å"Whole† is usually an adjective or adverb and refers to being complete. Since these words are so similar written down, and since spellcheckers won’t flag either term as â€Å"incorrect,† you also need to look out for accidental typos. But proofreading can help with that!

Bird's Individualism and Escapism Essay Example | Topics and Well Written Essays - 1250 words

Bird's Individualism and Escapism - Essay Example Since Oe wrote the novel shortly past the world war, he portrays the state of the Japanese people after the war (Adhikari 1). The individualism and escapism in Bird leaves the readers frustrated that anyone would abandon responsibility and seek self-gratification in the way Bird does. Although portrayed extensively in only one character, individualism and escapism takes the toll of the novel and is worth the reader’s attention. Individualism and escapism drive the actions of the main character, Bird. The author introduces Bird as a character who seeks to fulfill his fantasies and selfish ambition neglecting the responsibilities of a family man. Bird craves to go to Africa and experience the wild life in a land, away from the devastating effects of civilization (2). It is clear that he does not like the real life situations in his homeland and would rather disappear to another continent and experience change. This is an individualistic and selfish venture. Instead of seeking to rebuild his nation and create a favorable condition after the world war aftermath, he busies himself with getting familiarity of Africa from maps. Bird takes the situation as a personal matter. He seeks to actualize himself some day and discover true happiness in a world away from the ill-fate life presents. The author paints a picture of the situations in Bird’s life as he fantasizes about Africa. ... Instead of anticipating the new responsibility in his life, he only sees how the indulging family life will hold him from living his African dream. The situation worsens when an abnormal baby comes into their life (2). The author exposes Bird’s inner feelings about the birth of the abnormal child. Instead of accepting the child and committing to work towards saving the innocent child, Bird wishes that the child could just die. He does not realize that all life is equal and does not display fatherly concern. He seeks to evade the situation. He does not consider the pain of the other family members and give them the right support. He does not even think about the baby’s welfare. His individualistic attitude prevents him from showing any empathy. In a bid to pursue happiness and contentment for himself, he deserts his immediate family. Bird embarks on finding ways of escaping the painful realities of his life. The baby needs an operation in order to survive and that means that Bird must sacrifice his savings for the baby’s health. For Bird, it is not easy to make this sacrifice because that would force him to forget about his African dream. This reasoning surprises the reader because a father should be willing to make any sacrifice for the welfare of his children. Bird lets individualism hinder his fatherly instincts. He decides to starve the child to death. In his view, the savings are just enough to allow him to travel to the foreign land and start a more fulfilling life. He drifts to a deceptive world where sorrows and pains do not exist. He cannot handle the thoughts of what is happening to him. Bird finds himself trapped in loneliness and cowardice and he seeks refuge in his ex-girlfriend Himiko. Himiko is lonely and desperate after the death

Marketing Plan for SmartTravel App Essay Example | Topics and Well Written Essays - 1250 words - 8

Marketing Plan for SmartTravel App - Essay Example One of the featured and most interesting feature will be that of allowing users upload videos and pictures of places they have visited, stayed and had fun. Therefore, it is hoped that this feature and the user friendly, interactive and clean interface will boost SmartTravel to be the fastest growing travel app market. SmartTravel is the name of the company as well as the first product that this company will launch. However, all the future products will be listed under the company name but will have different names that will reflect the target market. SmartTravel aims to harness the power of the crowd like no other designed app has managed to do. It will offer printed travel guides that will and that have been essential for tourists. However, such publications are printed after a two year period so as to offer up to date information to the clientele base. However, the guides are printed by one person who does not cover the different tastes of different people. Furthermore, they only cover one region which implies that tourists have to spend lots of money to purchase the guides if they are embarking on numerous tours in different places. Therefore, as there has been a continuous influx of smart phones with WiFi and also mobile coverage is everywhere, it will make sense to travelers to leave their cumbersome, outdated travel guides at home and carry smart phones loaded in an app that can update them with important information very fast. For instance, if one was in the Himalayas, they can share that information instantly on the SmartTravel. Thus, SmartTravel’s objective is to be the heart of this customer-focused movement by getting to let tourists share information, encounters and insights with each other directly and at the same time, bypass ancient channels. SmartTravel aims at venturing into the tourism industry. Traveling is a hobby for most people. Those who do not travel frequently, at least travel during the holidays.