Secondary Data - 2036 Words

Q) What are Secondary Data? Secondary Data Secondary data is information gathered for purposes other than the completion of a research project. Data previously collected by someone else, possibly for some other purpose that can be used later for making decisions if found suitable for the purpose, other than the original one. Secondary data can be acquired from the internal records of the organization, their departments, subsidiaries or sister organizations and also from external sources, such as chambers of commerce, government, professional and commercial consultants subject to the availability of data . †¢ e.g., data in books, journals, newspapers, magazines, etc. †¢ e.g., data in reports, surveys,†¦show more content†¦Accounting and financial records. These are often an overlooked source of internal secondary information and can be invaluable in the identification, clarification and prediction of certain problems. Accounting records can be used to evaluate the success of various marketing strategies such as revenues from a direct marketing campaign. There are several problems in using accounting and financial data. One is the timeliness factor – it is often several months before accounting statements are available. Another is the structure of the records themselves. Most firms do not adequately setup their accounts to provide the types of answers to research questions that they need. For example, the account systems should capture project/product costs in order to identify the company’s most profitable (and least profitable) activities. Companies should also consider establishing performance indicators based on financial data. These can be industry standards or unique ones designed to measure key performance factors that will enable the firm to monitor its performance over a period of time and compare it to its competitors. Some example may be sales per employee, sales per square foot, expenses per employee (salesperson, etc.). 3. Miscellaneous reports. These can include such things as inventory reports, service calls, number (qualifications and compensation) of staff, production and RD reports. AlsoShow MoreRelatedSecondary Data4906 Words   |  20 PagesCollecting, Reviewing, and Analyzing Secondary Data WHAT IS SECONDARY DATA REVIEW AND ANALYSIS? Secondary data analysis can be literally defined as second-hand analysis. It is the analysis of data or information that was either gathered by someone else (e.g., researchers, institutions, other NGOs, etc.) or for some other purpose than the one currently being considered, or often a combination of the two (Cnossen 1997). If secondary research and data analysis is undertaken with care and diligenceRead MorePrimary and Secondary Data3550 Words   |  15 Pages1. PRIMARY ANDSECONDARY DATA We explore the availability and use of data (primary and secondary) in the field of business research.Specifically, we examine an international sample of doctoral dissertations since 1998, categorizingresearch topics, data collection, and availability of data. Findings suggest that use of only primarydata pervades the discipline, despite strong methodological reasons to augment with secondary data. INTRODUCTION Data can be defined as the quantitative or qualitativeRead MoreIntroduction to Secondary Data1935 Words   |  8 Pagesof the research project specifies both the data that are needed and how they are to be obtained. The first step in the data-collection process is to look for secondary data. These are data that were developed for some purpose other than for helping to solve the problem at hand. The data that are still needed after that search is completed will have to be developed specifically for the research project and are known as primary data. The secondary data that are available are relatively quick andRead MoreDifference Primary and Secondary Data923 Words   |  4 Pages d) Malls e) Saloons Market stategy: f) Target g) Demography h) Packaging i) Labeling j) Pricing Q.7) Market research is generally either primary or secondary. Primary market research is when a company carries out research first hand. Primary market research is more reliable than secondary research because you know that the information you have gathered is accurate, as you have collected it yourself. It is also specific to your type of product/service. On the other handRead MoreSecondary Analysis of Qualitative Data2317 Words   |  10 PagesThis essay aims to examine the practice of secondary analysis on qualitative data in terms of barriers to overcome and advantages of its practice. Over the last decades, archives of qualitative data have become widely accessible to research-es and there has been a smaller revolution in the practice of secondary analysis on such data. (Seale, 2004) There are both practical and methodological ad-vantages for researchers to use data that has been collected by others in order to pursue new research.Read MoreSecondary Data And Sales Potential848 Words   |  4 PagesSecondary Data Sales Potential In order to accurately predict sales potential, the measurement of market size in which the product will be introduced is a vital factor in the initial marketing process. An analysis of the relating demographic factors, market trends, and competitor market share should be executed to achieve this. The following secondary data and market research will allow for one to determine how, when, and to whom the Skarp Razor should be launched into the current Canadian consumerRead MoreMain Advantage Of Secondary Data For My Research969 Words   |  4 PagesSecondary Research Secondary data is data collected from other reliable sources. Common sources of secondary data include census reports, Government records, newspaper articles and many more. Secondary research plays vital role in any kind of research. This is as of now gathered and accessible. Secondary data has the upside of being accessible quickly, is frequently cheap and simple to get yet the weakness is that it may not meet all the needs of research. Advantage The main advantage of secondaryRead MoreThe Origin Of Secondary Data And How The Samples Will Be Selected1944 Words   |  8 Pages 3. Methodology This chapter will present how the author finds answers to our research questions, the author will explain the origin of secondary data and how the samples will be selected. Figure 9 is the schematic presentation of the methodology. Figure 9 Methodology Process (Foster, 1998, p. 81) 3.1 Purpose of the Research In the chapter of Research Purpose and Objectives, the purpose of this research has been briefly explained. Generally, there are three common types of purposes of academicRead MoreUsing Secondary Data Collected From Online Sources Essay1311 Words   |  6 Pages3.0 Methodology The paper uses a comparative case analysis through the use of secondary data collected from online sources. Some of the data include news, books, organisational and football club website. 3.1 Comparative Case Study A comparative case study is an in-depth investigation of a person, group, institution or phenomena through comparison with another . The paper will do a comparative case study of FC Barcelona with the leading clubs in terms of revenue generation, namely Real MadridRead MoreComparing Techniques For Collecting Data On Primary And Secondary Sources2212 Words   |  9 Pages Statistical Inferences Purpose: In this unit we have studied how to: †¢ comparing techniques for collecting data in primary and secondary sources. †¢ Making sense of the position of the mean and median in skewed, symmetric and bimodal displays to describe and interpret data. †¢ Constructing histograms and back-to-back stem-and-leaf plots. †¢ Calculate relative frequencies †¢ Investigate data used and its validity Now it is your turn to demonstrate your fluency and understanding of these concepts